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For the past few decades, internet users have become accustomed to the standard layouts and colour schematics of websites. After coming across hundreds, if not thousands of websites, making split second decisions to stay or go has become a second nature to users. Users run if a site looks unprofessional, sloppy, and untrustworthy. Believe it or not, that much sought after "unique design" for one industry may actually cause a loss of visitors to another.
For example, a registered user of a bank has been involved with online transactions for years. The design is composed of clean text, white backgrounds, and dark lettering, giving the user a sense of purity and security – useful feelings when dealing with money. For one reason or another, that user decides to try a new bank. The new bank's website is comprised of dark backgrounds with white text, a complete opposite layout compared to the one trusted for years. Automatically, the user feels insecure in dealing with monetary transactions here and will surely resort to a site resembling the previous bank.
Oveeva's experts work closely with you to understand the image and underlying message you are looking to share. Taken into deep consideration is the science behind the design: The branding aspects, marketability, professionalism, and user friendliness of your new or revamped website.
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